GOLIN: MacCoin

McDonald's wanted to celebrate the Big Mac's 50th birthday in a big way. We leaned into the Big Mac Index invented by the Economist and came up with our own currency, the MacCoin.

Check it out on AdWeek. It also won Gold Lion at Cannes.

Client: McDonalds
Agency: Golin
GCD: Mike D'Amico
ACDs: Drake Paul & Jeff Roy